Inbound Links

Inbound links to your website, those coming from other websites, can help your overall website ranking. In the past, this was weighed heavily, but in recent years, the value has decreased. This is probably one of the biggest areas which has been abused in the last 5 years, with people selling SEO by basically spamming the internet with your website address. Google has cracked down and has all sorts of ways to detect this sort of spam. A sample of that includes:

  • The more outbound links on a page, the less value each link holds
  • Links outside of any content (basically just a directly of links) hold little value
  • Links from comment sections of other blogs which are in unrelated topics (links to your animal website from a automotive website)
  • Paid ads on a website rarely count as inbound links Read more of this post