Blog Ideas: Parties

Here is a great place to share on what your organization did to celebrate the holidays. This could be pictures from an office party, your decorations or perhaps how your company volunteered to help out a charity. Whatever you do special this time of year, be sure to share it!

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Blog Ideas: Testimonials

Here is a great use of blogs… start to enter in your client testimonials onto your blog! Be sure to provide enough information to make the testimony appear valid, such as partial name and city, or other such identifying information. Another source you can freely choose to grab is from online website reviews such as yelp or insider pages, freely copy their testimonials onto your own website and simply provide a link back to the source as your validation of the testimonial. Be sure to think about what level of client confidentiality you need to maintain, which is industry specific. Also, it is generally a good idea to include all errors as they appear in the testimonial to retain their genuine feel. However feel free to edit as necessary but clearly indicate where you’ve done that.

Also I will create a specific tag or category in the blog software and use that to feed an RSS reader on my website so it will show the most current (or perhaps select one out of the most recent 3) testimonials to display on the website.

Fresh Data

One thing that can materially affect your search page ranking is constantly updating information. Nobody likes a stale website, and the majority of information available is always changing and updating. Yes, certain pages will always be static, but in most categories of websites, there will always be new information to share. When a website never updates their pages, the information becomes stale, and thus, can lose search ranking.

If you don’t find your website important enough to update, why should anyone else place value on it. Even the most basic advertorial webpages can contain fresh data.

In 2003 I designed a website for a driving school with 14 very informative pages. The information is generally very static, and I have a reminder every 6 months to contact the owner to have him review the website to make any updates to his pricing, fees, terms or policies, as well as any changes due to the changes in driving laws. But beyond that, what we have added is a blog to bring fresh data to the website on a roughly monthly basis. That blog contains student testimonials, announcements of changes by the DMV, or other driving tips as the instructors encounter them. All of this information is relevant information to our visitors and helps keep the website filled with current information.

Google finds this new information, and the more often your website posts new data, the more frequently Google visits your website, and this has an uplifting affect on your search results.