Business Cards

Your business card is the best place to advertise your business and your website. Whenever you hand out your business card, always give at least 3. That way they have one for themselves and two to give away. Even consider giving them cards every time you see them, or visit their offices, or however you transact business with them. Business cards are a very inexpensive, but long lasting form of advertising.

There are a lot of marketing reasons behind the simple business card, but there is one unique thing I’d like to bring up regarding website specifically…

Consider using a different domain name for your business card, something that is still inline with your business, so say you’re acme.com, consider acmecorp.com or something else for your website listed on your business cards. And the reason is simple, it will permit you to track how much of your clients come from handing out business cards. This can be a deciding factor when you evaluate your marketing costs. I was able to assist a small business to transition from a $24,000 annual marketing budget between online ads and traditional phone book, to $1,000 annual budget between business cards and a basic yp.com online ad. This was assisted by strong SEO and website enhancements to bring it to the top spot in Google for the past 3 years. Imagine how much we could charge in consulting costs if we saved them $69,000 in marketing costs over three years? It is also worth noting that we’re exceeding the expectations of their marketing efforts each quarter.

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Inbound Links

Inbound links to your website, those coming from other websites, can help your overall website ranking. In the past, this was weighed heavily, but in recent years, the value has decreased. This is probably one of the biggest areas which has been abused in the last 5 years, with people selling SEO by basically spamming the internet with your website address. Google has cracked down and has all sorts of ways to detect this sort of spam. A sample of that includes:

  • The more outbound links on a page, the less value each link holds
  • Links outside of any content (basically just a directly of links) hold little value
  • Links from comment sections of other blogs which are in unrelated topics (links to your animal website from a automotive website)
  • Paid ads on a website rarely count as inbound links Read more of this post

SEO: Moving up the Google Ladder

I am frequently asked by people how they can achieve better search ranking on Google. They have been exposed to all sorts of marketing about companies who claim to bring peoples websites to the first page of Google. However, the truth of the matter is this: Google is constantly changing their ranking system to provide better results to their users, so only truely valuable websites stay on the top. It isn’t hard to get invaluable sites to the top for a short period of time using a variety of black-hat or grey-hat methods. So at the end of the day, only truely valuable websites are going to show up on the top of Google over the long term.

So the first thing you need to look at is your website to see if it is providing a valuable resource to the internet compared to those above your current search results. If you’re not, then you need to start there, improve and ehance your content before attempting to perform any form of SEO or SEM.

The question you should honestly ask yourself is, does the content of my website exceed that of the other leaders? It it doesn’t, work on that first, but once you feel that has been accomplished then the other tools on this blog can help: