Website Submission

Generally there is no need to submit your website to the major search engines anymore because of how quickly they are able to crawl the internet for new resources. If you have quality inbound links, you can expect to be discovered by major search engines with 30 days. And submitting your website URL to them may not improve that turn around time either. However, with that said, there is no reason why you shouldn’t submit them manually except for the time and effort it takes. Personally I am in favor of manually submitting it to the major engines you use, and avoid the submission tools available on the internet. Also, submitting your website more than once can actually have a negative affect on how quickly your site is searched.

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SEO: Moving up the Google Ladder

I am frequently asked by people how they can achieve better search ranking on Google. They have been exposed to all sorts of marketing about companies who claim to bring peoples websites to the first page of Google. However, the truth of the matter is this: Google is constantly changing their ranking system to provide better results to their users, so only truely valuable websites stay on the top. It isn’t hard to get invaluable sites to the top for a short period of time using a variety of black-hat or grey-hat methods. So at the end of the day, only truely valuable websites are going to show up on the top of Google over the long term.

So the first thing you need to look at is your website to see if it is providing a valuable resource to the internet compared to those above your current search results. If you’re not, then you need to start there, improve and ehance your content before attempting to perform any form of SEO or SEM.

The question you should honestly ask yourself is, does the content of my website exceed that of the other leaders? It it doesn’t, work on that first, but once you feel that has been accomplished then the other tools on this blog can help:

Feedburner

Feedburner is an excellent service for helping improve the performance and availability of your RSS feeds from your blogging software or other syndicate information. There are several usage for feedburning, including the translation of your feed into several formats (RSS/RSS2/ATOM/etc), caching, reporting and ad revenue. Since the acquisition of Feedburner by Google, you can now insert google ads into your RSS feeds to create a source of revenue from your RSS subscribers. As with the majority of Google services there are reporting services available to help you understand your reader base.

One area we discovered a huge improvement was over syndicating information on our own pages. We have been using an excellent PHP RSS aggregator to display information on our pages called MagpieRSS which reads our own RSS feeds and then displays select content on our pages. We were noticing a pretty big slowdown on the first page load as Magie created a cache, but subsequent loads were quick. We thought it was a problem with Magpie but when we redirected to our Feedburner feed instead of our native WordPress feed, the performance was about 5 times faster.