SEO: Moving up the Google Ladder

I am frequently asked by people how they can achieve better search ranking on Google. They have been exposed to all sorts of marketing about companies who claim to bring peoples websites to the first page of Google. However, the truth of the matter is this: Google is constantly changing their ranking system to provide better results to their users, so only truely valuable websites stay on the top. It isn’t hard to get invaluable sites to the top for a short period of time using a variety of black-hat or grey-hat methods. So at the end of the day, only truely valuable websites are going to show up on the top of Google over the long term.

So the first thing you need to look at is your website to see if it is providing a valuable resource to the internet compared to those above your current search results. If you’re not, then you need to start there, improve and ehance your content before attempting to perform any form of SEO or SEM.

The question you should honestly ask yourself is, does the content of my website exceed that of the other leaders? It it doesn’t, work on that first, but once you feel that has been accomplished then the other tools on this blog can help: